Sep. 05, 2019
In recent years, with the improvement of the social and economic level and the income of residents, as well as the change of family education concepts, online and offline children's education products have made considerable progress. Among them, educational toys as an important part of the growth of children, its market demand is very large.
The industry believes that with the popularity of STEAM education concept in the global arena, the parallelism of teaching and learning will become the mainstream trend of the development of educational toys.China is the world's largest toy manufacturer, accounting for 70% of the world. As people's income levels continue to increase, China has become a major consumer of the toy industry, promoting the continued growth of the toy industry. According to statistics, the Chinese toy market grew by 9.2% in 2017, reaching RMB 60.7 billion.
The National Health and Family Planning Commission estimates that the number of newborns per year will be between 17.5 and 21 million in the next five years. At present, there are about 226 million children under the age of 14 in China. With the full liberalization of the national second-child policy and the increase in the demographic dividend, China's toy market will continue to expand, from export-oriented to expanding the domestic market.